Turn foot traffic into numbers you can act on.
You can't manage what you can't measure. People counting gives retail, hospitality and public venues an accurate, anonymous count of who comes through — so you can staff to demand, prove conversion, and stop guessing about the busiest hour of your week.
Every business has a rough feel for how busy it gets. Very few can put a number on it — or tell you what that number did to sales, staffing cost or the queue at the counter. People counting closes that gap with sensors at the door and the zones that matter, feeding a dashboard that answers the questions a POS system can't: how many walked in but didn't buy, when the rush actually hits, and whether that promotion pulled anyone through the door.
What it measures
The metrics behind the floorFootfall
Accurate in-and-out counts by entrance, hour, day and season — the true top of your funnel, not a till count that misses everyone who left empty-handed.
Live occupancy
How many people are inside right now, per space — for capacity limits, safety, and knowing when to open a second register.
Conversion rate
Footfall against transactions, so you can see what share of visitors actually buy — and whether a change to the floor or the roster moved it.
Dwell time
How long people stay, and in which zones — the difference between a browse and a buy, and a read on where attention goes.
Queue & wait
Queue length and wait time at the counter, so you can trigger more staff before customers walk out rather than after.
Zones & heatmaps
Which parts of the venue pull traffic and which are dead — evidence for layout, merchandising and where the promo really belongs.
How it works — and stays anonymous
We pick the sensor to the space and the budget, from a discreet overhead counter at a single door to multi-zone coverage across a large venue. It counts people, not identities — no faces stored, no personal data, no cameras pointed at customers. Just reliable numbers, wherever they're needed.
The right sensor for the room
- Overhead 3D / time-of-flight counters for high-accuracy door counts
- Thermal and AI vision sensors for wide entrances and complex spaces
- WiFi and Bluetooth presence for zone-level trends alongside your Ruckus network
Privacy by design
- Anonymous counting — no personally identifiable information captured or stored
- Directional in/out logic that doesn't double-count staff or re-entries
- Accuracy you can trust to make decisions and report to a board
The point isn't surveillance — it's finally knowing the number behind the busy.
What it's worth
Who uses it
Better together with WiFi. Pair people counting with Ruckus WiFi presence analytics and you get the full visitor picture — exact counts at the door, plus where people go and how long they stay once they're inside.
Put a number on it.
Tell us the space and what you're trying to learn — conversion, capacity, staffing, queue times — and we'll scope the sensors, stand up the dashboard, and quote it up front. Start with one door and grow from there.